Made by two people who wanted something that didn't exist yet
PROJECT CLÆR exists because we wanted blue-light glasses that didn’t ask us to choose between selective filtration, natural-looking screen colour and considered design.
THE CONVERSATION THAT BECAME CLÆR
We weren't trying to solve anything. We were just talking — half-joking about starting something together, before either of us knew if it was real.
Somewhere in there, blue-light glasses came up. Ari was the one who asked the obvious question: why did blue-light glasses have to make the screen look so yellow? Why couldn’t the lens appear clearer during screen use?
That should have been a small idea. It wasn't. As a designer, colour accuracy isn't a preference for me — it's the job. That became the foundation for our blue-light glasses for designers. So the joke stopped being a joke, and we spent the next six months finding a Japanese optical lens precise enough to actually do it.
PROJECT CLÆR was founded by Marta Alexandrovna and Aristote Guinde. Marta leads the creative direction, digital experience and visual identity of the brand. Aristote has been closely involved in the frame design, packaging development and wider brand direction, and now focuses on influencer relationships, partnerships and public relations. Together, they spent a year developing eyewear that combines selective blue-violet filtration with considered, fashion-led acetate frames designed for screen-heavy days. Now based in Melbourne, they launched PROJECT CLÆR’s First Edition as a limited production of 550 pairs.
WHAT WE LISTEN TO WHILE WE WORK
A running playlist from the studio — updated whenever we find something worth keeping.